Post by zahidislam on Mar 11, 2024 22:45:03 GMT -5
Despite the recent advent of listening-only social media like Clubhouse, video content continues to dominate the battle for user attention. And when we talk about videos, the platform par excellence is certainly YouTube, which over the years has managed to renew itself and defend its leadership from attacks by other tech giants. Hubspot has identified 4 YouTube trends that have marked 2020 and promise to be successful for video marketing strategies in 2021: let's see them together. Users are looking for videos that reflect their routine If 2020 taught marketers anything, it was the need for authenticity. Together with the ability to suddenly change its operational plans to meet the revolutionized needs of a target affected by Covid-19.
YouTube usage Australia Phone Number data from July 2019 to July 2020 showed a 215% increase in daily uploads of content containing “self-care” in the title. In particular, videos related to well-being – fitness, yoga, meditation – have seen an incredible surge, recording a +180%. The trend seems to be confirmed in the first months of 2021, with users looking for resources that make them feel good in a period of general crisis. What does this phenomenon imply? It's certainly not the case that your brand should promote yoga or home fitness sessions, but always keep in mind the mood of potential customers. The latter is closely linked to the content we consume at a given moment: stay in tune with the target's mood and try to provide relevant videos on YouTube. Or choose to remain silent: an upload detached from the general sentiment could have the opposite effects.
Short videos are becoming popular In September 2020, YouTube launched "Shorts" in India, a new short-form video platform, in some ways similar to Tik Tok. As of March 2021, the Shorts are becoming available throughout the United States. These videos (up to 15 seconds long) are formatted vertically for viewing on a phone. They can be modified with different instruments and accompanied by music. According to Search Engine Journal , Shorts has already gained huge popularity, with over 3.5 billion daily views. But why should the queen platform of long-form content invest in the opposite direction? Definitely to compete with TikTok and Instagram Reels. In fact, if interest in content of a certain length still prevails, an interesting engagement towards shorter formats cannot be denied . The audience wants, at least in part, entertaining and easy-to-use content, which does not require too much time but offers moments of lightheartedness.
YouTube usage Australia Phone Number data from July 2019 to July 2020 showed a 215% increase in daily uploads of content containing “self-care” in the title. In particular, videos related to well-being – fitness, yoga, meditation – have seen an incredible surge, recording a +180%. The trend seems to be confirmed in the first months of 2021, with users looking for resources that make them feel good in a period of general crisis. What does this phenomenon imply? It's certainly not the case that your brand should promote yoga or home fitness sessions, but always keep in mind the mood of potential customers. The latter is closely linked to the content we consume at a given moment: stay in tune with the target's mood and try to provide relevant videos on YouTube. Or choose to remain silent: an upload detached from the general sentiment could have the opposite effects.
Short videos are becoming popular In September 2020, YouTube launched "Shorts" in India, a new short-form video platform, in some ways similar to Tik Tok. As of March 2021, the Shorts are becoming available throughout the United States. These videos (up to 15 seconds long) are formatted vertically for viewing on a phone. They can be modified with different instruments and accompanied by music. According to Search Engine Journal , Shorts has already gained huge popularity, with over 3.5 billion daily views. But why should the queen platform of long-form content invest in the opposite direction? Definitely to compete with TikTok and Instagram Reels. In fact, if interest in content of a certain length still prevails, an interesting engagement towards shorter formats cannot be denied . The audience wants, at least in part, entertaining and easy-to-use content, which does not require too much time but offers moments of lightheartedness.